There’s no question that video marketing can deliver a wide range of benefits to local businesses. However, this is only true if the videos are created, optimized and published correctly. There’s a lot of things to think about before creating your first marketing video.
Here, you’ll discover 5 questions to ask yourself before jumping into video marketing.
- Do I Know my target audience?
This is by far one of the most important questions you need to ask yourself. Without having a good understanding of your target audience, video marketing isn’t going to be very effective.
You need to know the age range of your target audience, where they hang out online and the issues they currently have which you could help them overcome. The more you know about your target audience, the more effective your videos will be.
- What is my goal for the video?
This may sound like a stupid question, but there are numerous goals of video marketing. While ultimately the overall goal is to increase profits, this is achieved in various ways.
For example, is your goal of the video to boost conversions? Or is it simply to build brand awareness? The goal of the video will determine the content you should create.
- Which platforms will work better?
YouTube is the second largest search engine, but that doesn’t necessarily mean it’s the right platform for your videos. Each platform, whether it be Facebook, Instagram or YouTube, has its own unique membership. In order for your videos to be effective therefore, you need to know which platforms are going to work best for you.
Do your research to determine which platform your target audience use the most and the type of videos which work best on that platform.
- How will I measure my videos success?
You should always be able to measure your videos success. It’s important to note that the overall video view count isn’t a true reflection of the viewer’s response to the video.
You need to know how many watched it until the end, how many conversions it made and which device type your audience is watching the video on.
- What are my competitors doing?
Finally, it’s important to monitor your competitors to see what type of videos they’re producing. If they aren’t actually producing any videos at the moment, by producing your own you’ll already be one step ahead.
If they are, see what type of videos they’re producing and how successful they appear to be. You can learn a lot from your competitors and also discover where you can improve and stand out from what they offer.
These are just 5 questions to ask yourself before jumping into video marketing. By doing your research and asking yourself these questions, you’ll stand a better chance of ensuring your videos are effective.